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单纯曝光效應又譯重複曝光效應(英文:Mere Exposure Effect)是一种心理学现象——人们会单纯因为自己熟悉某个事物而产生好感。社会心理学中,这一效果也被称为「熟悉定律」(familiarity principle)。这一现象所囊括的事物十分广泛,例如文字,画作,人像照片,多边形及声音等。[1]在人际关系的研究中,一个人在自己的眼前出现的次数越多,自己越容易对其产生偏好和喜爱。

研究[编辑]

关于“单纯曝光效應”最早的已知研究是古斯塔夫·费希纳在1876年实施的[2]爱德华·铁钦纳也曾记录类似这一效果的现象并描述为“燃烧的热情”("glow of warmth")[3]。然而,铁钦纳的假说因为在实验中人们对物体偏好增加并没有像对人偏好增加一样取决于熟悉程度而被放弃。

The scholar who is best known for developing the mere-exposure effect is Robert Zajonc. Before conducting his research, he observed that exposure to a novel stimulus initially elicits a fear/avoidance response by all organisms. Each repeated exposure to the novel stimulus causes less fear and more of an approach tactic by the observing organism. After repeated exposure, the observing organism will begin to react fondly to the once novel stimulus. This observation led to the research and development of the mere-exposure effect.[來源請求]

参考资料[编辑]

  1. ^ Zajonc, R.B. Mere Exposure: A Gateway to the Subliminal. Current Directions in Psychological Science. December, 10 (6) [April 10, 2011]. doi:10.1111/1467-8721.00154. 
  2. ^ Fechner, G.T. (1876). Vorschule der aesthetik. Leipzig, Germany: Breitkoff & Hartel.
  3. ^ Titchener, E.B. (1910). Textbook of psychology. New York: Macmillan.

外部链接[编辑]