Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.
- ^ JLM de la Iglesia, JEL Gayo, "《Doing business by selling free services（靠卖免费服务做生意）》". Web 2.0: The Business Model, 2008. Springer
- ^ Tom Hayes, "《Jump Point: How Network Culture is Revolutionizing Business（网络文化是如何展开革命化的）》". 2008. Page 195.
- ^ 3.0 3.1 My Favorite Business Model（我最喜欢的商业模式）. Musings of a VC in NYC. AVC. 2006-03-23 [2012-08-13]. "Free + Premium = Freemium?"
- ^ Heires, Katherine. Why It Pays to Give Away the Store. CNN Money. Business 2.0 Magazine. 2006-10-01 [2012-08-13]. "But free didn't become a serious option until the Internet gave us low-cost online distribution. Adobe (Charts) did it with its PDF Reader in 1994, Macromedia with its Shockwave Player in 1995. Both became the industry standard, and those companies were able to make money by selling the products' authoring software. Running starts: Companies like Six Apart and MySQL are following the example of MySpace and Skype by offering a free basic product and charging for premium service. More from Business 2.0 Live chat: your new online salesperson The hijack-proof truck Server farm goes solar Fastest Growing Tech Companies Current Issue Subscribe to Fortune In these days of Web 2.0 services that rely on quick customer adoption, the strategy has become so common that VCs have coined a term for it: freemium."