安德烈亚斯·卡普兰

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安德烈亚斯·卡普兰
Andreas Kaplan C3.jpg
性别
出生 (1977-10-05) 1977年10月5日42歲)
巴伐利亚慕尼黑
国籍  德國
教育程度
职业 管理學家
活跃时期 20世紀

安德烈亚斯·卡普兰(德語:Andreas Kaplan,1977年10月5日)是ESCP商业学院的教授、教务长和院长[1] 专业从事社交媒体人工智能领域的工作。[2][3][4]Google学术搜索有其24000条引文[5][6],因此,他已跻身世界前50位商业管理作者的行列。[7] 此外,卡普兰还是欧洲数字竞争力中心的创始成员。[8]

主要著作[编辑]

  • Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketing, 70(3), 5–20
  • Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
  • Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
  • Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
  • Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
  • Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
  • Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
  • Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144

參考資料[编辑]

  1. ^ Tales, Myths and Fairytales of Artificial Intelligence: Clarification and Decryption. California Management Review. [2019-12-06]. 
  2. ^ Jamil, Mohammad. How Has Social Media Changed Us. The Nation. November 14, 2013 [April 23, 2019]. 
  3. ^ 王超岳 陶大程. AI造物:通过对抗学习创造. October 28, 2018 [2019-12-23]. 
  4. ^ Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons. November 6, 2018 [2019-12-09]. 
  5. ^ Google Scholar Count. 
  6. ^ From Users of the World, Unite! to Rulers of the World, Unite!. Press release. ESCP. November 29, 2019 [2019-12-01]. 
  7. ^ French-German Business Forum - Speaker Andreas M. Kaplan. 
  8. ^ Andreas Kaplan, 2019, An Ethical Approach to AI is an Absolute Imperative.