- New Coke - a market research disaster? - St John's College ... Blog
- Coca-Cola history on New Coke
- God, What a Blunder: The New Coke Story By Michael Bastedo Angela Davis With a good talk on the problems of their research methodologies (focus groups v. surveys).
- QuickTime news clip on New Coke introduction from KTLA news in Los Angeles, courtesy of CNN.com
- Cokelore (Knew Coke) — Snopes' take on New Coke