行為經濟學 （英語：Behavioral economics ）是經濟學 的一個分支，其承襲經驗主義 ，並受結合了心理學 與認知科學 ，探討人們作出經濟決策背後的社會、認知 與情感因素及原因，從而了解市場經濟 運作與公共選擇 方式。[ 1] [ 2] [ 3] [ 4] 行为金融学 這個子學科。
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. Chicago: University of Chicago Press. 1987. ISBN 978-0-226-34857-5.
