Pay what you want

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Pay what you want(PWYW,可译“随你付”)是卖家按所望付费——有时也含免费——的定价策略。商品或设最低价和/或指导建议价,买家也能出更高价购买[1][2]

参考文献[编辑]

  1. ^ Strom, Stephanie; Gay, Malcolm. Pay-What-You-Want Has Patrons Perplexed. New York Times. May 20, 2010 [2010-05-21]. 
  2. ^ Smart Pricing, Chapter 1. "Pay As You Wish" Pricing, Raju and Zhang, Wharton School Publishing, 2010. ISBN 0-13-149418-X.