English: WWII-era cigarette ad. A woman sitting at a desk smoking writes a letter; beside her, a small boy pastes a war stamp into a booklet. Inset, a black-and-white image of a grinning young man in uniform sitting on a bed in a tent smoking and reading a letter; next to him, an opened paper-wrapped package that apparently just contained a carton of cigarettes and the letter. Inset upon the inset, a picture of an open cigarette pack. In the bottom right corner, an icon-like ad saying "BUY WAR BONDS STAMPS" on a red-white-and-blue shield.

Text (shortened to avoid repeating the "favorite in the service" claim thrice)"Today we bought a War Stamp for Bobby -- and Camels for you!" Next to those precious letters you write that tell them how you are and what you're doing... the thing men in the service want most from home is cigarettes. When you send cigarettes, remember, the favorite brand in all the services -- with men in the Army, the Navy, the Marines, the Coast Guard -- is Camel. ...elipsis in transcription... WHEN "MAIL CALL" brings a carton of 'Camels -- it's always good news from home! ...elipsis in transcription... (There are 200 cigarettes in a carton of Camels... and with every one he lights, he'll be thinking of you... glad you thought of him) ...elipsis in transcription...

Send him his favorite... Camels