跳转到内容

饥饿营销

维基百科,自由的百科全书

饥饿营销是商家为销售产品而采取的一种营销策略和心理策略,商家故意营造商品的稀缺性以刺激消费者的购买欲望,消费者此时犹如处于一种饥饿状态,并产生非理性购物念头。[1][2]

参考文献

[编辑]
  1. ^ Hunger Marketing. Caixin. 9 December 2014 [2021-03-21]. (原始内容存档于2016-12-20). 页面存档备份,存于互联网档案馆
  2. ^ Hamilton, Rebecca; Thompson, Debora; Bone, Sterling; Chaplin, Lan Nguyen; Griskevicius, Vladas; Goldsmith, Kelly Goldsmith; Hill, Ronald; John, Deborah Roedder; Mittal, Chiraag. The effects of scarcity on consumer decision journeys. Journal of the Academy of Marketing Science. May 2019, 47 (3): 532–550. ISSN 0092-0703. doi:10.1007/s11747-018-0604-7 (英语).