目標式廣告
目標式廣告是指廣告主針對特定用戶投放廣告[1]。這些用戶的特徵包括種族、經濟狀況、性別、年齡、教育水平、收入水平和興趣[2]。廣告主也會根據用戶的瀏覽器瀏覽記錄、購買記錄投放廣告[3]。
參考文獻
[編輯]- ^ Plummer, Joe; Rappaport, Steve; Hall, Taddy. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 1. John Wiley & Sons. 2007-04-11. ISBN 9780470051054 （英語）.
- ^ Jansen, B.; Moore, K.; Carman, S. Evaluating the performance of demographic targeting using gender in sponsored search (PDF). Information Processing & Management. 2013, 49 (1): 286–302 [2021-03-05]. doi:10.1016/j.ipm.2012.06.001. （原始內容存檔 (PDF)於2020-03-27）.
- ^ Iyer, G.; Soberman, D.; Villas-Boas, J. The Targeting of Advertising. Marketing Science. 2005, 24 (3): 461–476. doi:10.1287/mksc.1050.0117.