目标式广告
目标式广告是指广告主针对特定用户投放广告[1]。这些用户的特征包括种族、经济状况、性别、年龄、教育水平、收入水平和兴趣[2]。广告主也会根据用户的浏览器浏览记录、购买记录投放广告[3]。
参考文献
[编辑]- ^ Plummer, Joe; Rappaport, Steve; Hall, Taddy. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 1. John Wiley & Sons. 2007-04-11. ISBN 9780470051054 （英语）.
- ^ Jansen, B.; Moore, K.; Carman, S. Evaluating the performance of demographic targeting using gender in sponsored search (PDF). Information Processing & Management. 2013, 49 (1): 286–302 [2021-03-05]. doi:10.1016/j.ipm.2012.06.001. （原始内容存档 (PDF)于2020-03-27）.
- ^ Iyer, G.; Soberman, D.; Villas-Boas, J. The Targeting of Advertising. Marketing Science. 2005, 24 (3): 461–476. doi:10.1287/mksc.1050.0117.