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=== VaynerMedia ===
=== VaynerMedia ===
2009年， Vaynerchuk兄弟 Gary 和 AJ合办了VaynerMedia, 一个以社交媒体为重点的数码机构。<ref name=":0">{{Cite web|url = https://www.nytimes.com/2013/11/03/technology/riding-the-hashtag-in-social-media-marketing.html|title = Riding the Hashtag in Social Media Marketing|date = November 2, 2013|accessdate = |website = |publisher = New York Times|last = |first = }}</ref> VaynerMedia 向 [[General Electric]]、 [[Anheuser-Busch]]、 [[Mondelez]] 和 [[PepsiCo]]等《财富》500强企业提供社交媒体及战略服务。<ref name=":0" /><ref name=":1">{{Cite web|url = http://adage.com/article/special-report-agency-alist-2015/ad-age-2015-agency-a-list-standouts-grey-180la-akqa/296732/|title = Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More|date = |access-date=2016-12-09 |website = |publisher = |last = |first = }}</ref> 2015年, VaynerMedia 跻身于[[AdAge]]一线机构名单。<ref name=":1"/> 2016年, 共有600名员工的VaynerMedia 总收入达一亿美元。<ref name = cnbc>{{cite web | url = http://www.cnbc.com/2016/03/29/cnbcs-follow-the-leader-uncovers-the-secrets-to-entrepreneurial-success-beginning-wednesday-april-6-at-10pm-etpt.html | title = CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success | publisher = CNBC | accessdate = 23 February 2017}}</ref> VaynerMedia 还与[[Vimeo]] 合作，以数码内容为立足点为各大品牌及电影制作人牵线搭桥。<ref name = adage>{{cite web | url = http://adage.com/article/agency-news/vimeo-vaynermedia-create-exclusive-content-partnership/306956/ | title = Vimeo and VaynerMedia Create Exclusive Content Partnership| publisher = AdAge | accessdate = 23 February 2017}}</ref>
2009年， Vaynerchuk兄弟 Gary 和 AJ合办了VaynerMedia, 一个以社交媒体为重点的数码机构。<ref name=":0">{{Cite web|url = https://www.nytimes.com/2013/11/03/technology/riding-the-hashtag-in-social-media-marketing.html|title = Riding the Hashtag in Social Media Marketing|date = November 2, 2013|accessdate = |website = |publisher = New York Times|last = |first = }}</ref> VaynerMedia 向 [[General Electric]]、 [[Anheuser-Busch]]、 [[Mondelez]] 和 [[PepsiCo]]等《财富》500强企业提供社交媒体及战略服务。<ref name=":0" /><ref name=":1">{{Cite web|url = http://adage.com/article/special-report-agency-alist-2015/ad-age-2015-agency-a-list-standouts-grey-180la-akqa/296732/|title = Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More|date = |access-date=2016-12-09 |website = |publisher = |last = |first = }}</ref> 2015年, VaynerMedia 跻身于[[AdAge]]一线机构名单。<ref name=":1"/> 2016年, 共有600名员工的VaynerMedia 总收入达一亿美元。<ref name = cnbc>{{cite web | url = http://www.cnbc.com/2016/03/29/cnbcs-follow-the-leader-uncovers-the-secrets-to-entrepreneurial-success-beginning-wednesday-april-6-at-10pm-etpt.html | title = CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success | publisher = CNBC | accessdate = 23 February 2017}}</ref> VaynerMedia 还与[[Vimeo]] 合作，以数码内容为立足点为各大品牌及电影制作人牵线搭桥。<ref name = adage>{{cite web | url = http://adage.com/article/agency-news/vimeo-vaynermedia-create-exclusive-content-partnership/306956/ | title = Vimeo and VaynerMedia Create Exclusive Content Partnership| publisher = AdAge | accessdate = 23 February 2017}}</ref>

=== The Gallery ===

2017年据 [[华尔街日报]] 报道，Vaynerchuk 成立了The Gallery, 该公司旗下不仅有Vaynerchuk 和 RSE Ventures收购的PureWow，还包括其他媒体和创意产业。<ref name = businessinsider/><ref name = wsj2>{{cite web | url = https://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 | title = Gary Vaynerchuk Acquires Women’s Publisher PureWow| publisher = The Wall Street Journal | accessdate = 9 March 2017}}</ref> [[PureWow]] 总裁Ryan Harwood担任The Gallery总裁。数码代理公司VaynerMedia的姐妹公司 Marketing Dive 如此描述PureWow加盟VaynerMedia ：“强力结合后，其内部团队和资源使得提高视频方面的能力成为可能。”<ref name = marketingdive>{{cite web | url =http://www.marketingdive.com/news/agency-entrepreneur-gary-vaynerchuk-buys-womens-lifestyle-publisher/433340/ | title = Agency entrepreneur Gary Vaynerchuk buys women's lifestyle publisher | publisher = Marketing Dive | accessdate = 9 March 2017}}</ref>

==投资==

2017年Vaynerchuk曾以[[天使投资者]] 的身份进行个人投资，投资对象包括女性刊物[[PureWow]]，也是Uber, Facebook、Twitter、Venmo 及数十家创业公司的投资人。<ref name = inc2>{{cite web | url = http://www.inc.com/gary-vaynerchuk/vaynerchuk-gary-playbook-angel-investments.html | title = How Gary Vaynerchuk Chooses Angel Investments| publisher = Inc. magazine | accessdate = 23 February 2017}}</ref>

=== VaynerRSE ===
从 [[Tumblr]] 和Buddy Media退出以后，Vaynerchuk 与RSE Ventures的[[Matt Higgins]] started创建了2500万美元的投资基金 VaynerRSE ，并得到[[Miami Dolphins]] 老板Stephen Ross的鼎力支持。该基金致力于消费者技术，除了进行传统的[[天使投资]]以外，还具有企业[[孵化器]] 的功能。<ref>{{Cite web|url = http://venturebeat.com/2014/02/14/heres-what-gary-vaynerchuck-is-really-up-to-with-that-new-25m-fund-exclusive/|title = Here’s what Gary Vaynerchuck is really up to with that new $25M fund (exclusive)|date = February 14, 2014|accessdate = |website = Venture Beat|publisher = |last = |first = }}</ref>


==参考书目==
==参考书目==

2017年5月24日 (三) 21:52的版本

加里·瓦恩徹克
File:Gary Vaynerchuk 2016.jpg
Gary Vaynerchuk
出生 (1975-11-14) 1975年11月14日（48歲）
巴布鲁斯克, 苏联
国籍美国
别名Garyvee
知名于创业、社交媒体、天使投资、葡萄酒教育
知名作品Wine Library TV The #AskGaryVee Show
净资产200千万美元[1]

蓋瑞·范納恰（英語：Gary Vaynerchuk；俄語：Гари (Геннадий) Вайнерчук，1975年11月14日－），出生名簡納迪·范納恰（Gennady Vaynerchuk）[2][3]，是一個美國連續創業家、四次紐約時報最暢銷作家、演說家及國際公認互聯網名人。[4][5]最初為人所知是作為一位傑出的葡萄酒評論員，將家族葡萄酒事業由3百萬美元增長到6千萬美元，[6][7] 范納恰最著名的是以一位數位行銷及社群媒體先鋒者的身份擔任以紐約為基地的 VaynerMedia 及 VaynerX 掌舵者。[8][9]

范納恰是Uber、Birchbox、Snapchat、Facebook、Twitter和Tumblr等公司的天使投資者或顧問。他經常在全球創業和技術會議中擔任主講員。[10]

早年生活

范納恰生于苏联，1978年移民美国，当时苏联已经签署首项战略武器限制谈判条约，该条约以美国小麦为交换条件允许苏联犹太人 离开苏联。[11] 蓋瑞一家九口居住在纽约皇后区的一间卧室客厅厨房连体的小公寓。[12] 之后, 范納恰一家迁居到 新泽西州的爱迪生镇，在那里，范納恰创办了柠檬汁专卖站连锁店，并通过在周末交易棒球卡挣得了成千上万美元的收入。[13][14] 14岁那年，他开始参与自家的葡萄酒零售生意。1988年，范納恰从麻州牛顿市的伊达山学院本科毕业，获得学士学位。[15]

事业

Wine Library TV

1999年大学毕业以后，范納恰开始接管父亲在 新泽西斯普林菲尔德 的葡萄酒店的日常运作，把店名 Shopper's Discount Liquors改为“Wine Library”，并且推出在线销售。2006年又推出名为“Wine Library TV”的葡萄酒网播节目，每日一期。[16]

通过电子商务，电子邮件营销和定价的天才组合，截至2005年，范納恰已经将业务从3百万美元增至6千万。2011年8月，范納恰宣布从“Wine Library”功成身退，转而把精力集中于创建VaynerMedia （范納恰兄弟于2009年合力创办的 数码代理 。[16][17]

VaynerMedia

2009年， Vaynerchuk兄弟 Gary 和 AJ合办了VaynerMedia, 一个以社交媒体为重点的数码机构。[18] VaynerMedia 向 General Electric、 Anheuser-Busch、 Mondelez 和 PepsiCo等《财富》500强企业提供社交媒体及战略服务。[18][19] 2015年, VaynerMedia 跻身于AdAge一线机构名单。[19] 2016年, 共有600名员工的VaynerMedia 总收入达一亿美元。[20] VaynerMedia 还与Vimeo 合作，以数码内容为立足点为各大品牌及电影制作人牵线搭桥。[21]

2017年据 华尔街日报 报道，Vaynerchuk 成立了The Gallery, 该公司旗下不仅有Vaynerchuk 和 RSE Ventures收购的PureWow，还包括其他媒体和创意产业。[4][22] PureWow 总裁Ryan Harwood担任The Gallery总裁。数码代理公司VaynerMedia的姐妹公司 Marketing Dive 如此描述PureWow加盟VaynerMedia ：“强力结合后，其内部团队和资源使得提高视频方面的能力成为可能。”[23]

投资

2017年Vaynerchuk曾以天使投资者 的身份进行个人投资，投资对象包括女性刊物PureWow，也是Uber, Facebook、Twitter、Venmo 及数十家创业公司的投资人。[24]

VaynerRSE

从 Tumblr 和Buddy Media退出以后，Vaynerchuk 与RSE Ventures的Matt Higgins started创建了2500万美元的投资基金 VaynerRSE ，并得到Miami Dolphins 老板Stephen Ross的鼎力支持。该基金致力于消费者技术，除了进行传统的天使投资以外，还具有企业孵化器 的功能。[25]

参考书目

  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcove” 精装 (2016) ISBN 0062273124
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824

参考文献

  1. ^ Valencia Higuera. Tony Robbins and 18 of the richest social media influencers you should be following. MSN. February 9, 2017 [20 February 2017]. 
  2. ^ Gary Vaynerchuk - Do u live in San Diego ? I'm doing a... | Facebook. www.facebook.com. [2016-04-18]. 
  3. ^ Lapidario, Milie. Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. 2012-02-04. ISBN 9781614647652 （英语）. 
  4. ^ 4.0 4.1 Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016. Business Insider. [20 February 2017]. 
  5. ^ How Gary Vaynerchuk Scales The Unscalable. Forbes magazine. [20 February 2017]. 
  6. ^ Social media guru: Facebook video is the best ad buy for your money right now. CNBC. [17 April 2017]. 
  7. ^ Clifford, Catherine. Self-made millionaire Gary Vaynerchuk: This is the real secret to success. CNBC. 2017-03-13 [2017-04-22]. 
  8. ^ Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding. Entrepreneur magazine. [20 February 2017]. 
  9. ^ Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon. Recode. [20 February 2017]. 
  10. ^ Is Gary Vaynerchuk for real?. Fortune. [20 February 2017]. 
  11. ^ What Price a Soviet Jew?. The New York Times. 1981-02-22 [2016-12-09]. ISSN 0362-4331. 
  12. ^ Gary Vaynerchuk, SXSW Keynote 2016, 2016-03-19 [2016-12-09] 
  13. ^ Gary Vaynerchuk Reveals the Skill That Made Him Millions (and That Anyone Can Learn). Inc. magazine. [20 February 2017]. 
  14. ^ Friend, tad. "V-va-va-voom!", 紐約客, June 7, 2010. Accessed January 31, 2013. "He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'"
  15. ^ Asimov, Eric. Pop goes the critic. The New York Times. September 8, 2009. 
  16. ^ 16.0 16.1 At Wine Superstores, Tastings Are Just the Start. June 22, 2008 [October 10, 2016]. 
  17. ^ SELLING WINE THE WEB 2.0 WAY. KERMIT PATTISON. September 16, 2008. 
  18. ^ 18.0 18.1 Riding the Hashtag in Social Media Marketing. New York Times. November 2, 2013. 
  19. ^ 19.0 19.1 Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More. [2016-12-09]. 
  20. ^ CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success. CNBC. [23 February 2017]. 
  21. ^ Vimeo and VaynerMedia Create Exclusive Content Partnership. AdAge. [23 February 2017]. 
  22. ^ Gary Vaynerchuk Acquires Women’s Publisher PureWow. The Wall Street Journal. [9 March 2017]. 
  23. ^ Agency entrepreneur Gary Vaynerchuk buys women's lifestyle publisher. Marketing Dive. [9 March 2017]. 
  24. ^ How Gary Vaynerchuk Chooses Angel Investments. Inc. magazine. [23 February 2017]. 
  25. ^ Here’s what Gary Vaynerchuck is really up to with that new $25M fund (exclusive). Venture Beat. February 14, 2014. 

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