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行为经济学 （英语：Behavioral economics ），经济学 的一个分支，承袭经验主义 ，并受到心理学 与认知科学 的影响，探讨社会、认知 与情感的因素，与个人及团体形成经济决策 的背后原因，并从而了解市场经济 运作与公共选择的方式[ 1] 行为金融学 这个子学科。
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Stanford Encyclopedia of Philosophy . Stanford, CA. 2018 [2021-02-13 ] . （原始内容存档 于2021-02-27）. Behavioral economics in U.S. (antitrust) scholarly papers . Le Concurrentialiste. [2021-02-13 ] . （原始内容存档 于2020-01-24）. Bulipipova, Ekaterina; Zhdanov, Vladislav; Simonov, Artem. Do investors hold that they know? Impact of familiarity bias on investor's reluctance to realize losses: Experimental approach.. Finance Research Letters. 2014, 11 (4): 463–469. doi:10.1016/j.frl.2014.10.003 The Behavioral Economics Guide Overview of Behavioral Finance The Institute of Behavioral Finance Stirling Behavioural Science Blog , of the Stirling Behavioural Science Centre at University of Stirling Society for the Advancement of Behavioural Economics Behavioral Economics: Past, Present, Future – Colin F. 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