不作恶

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不作恶英语Don’t be evil)为Google正式的企业座右铭及口号。[1]Google员工保罗·布克海特在2000年年初的有关企业价值观会议上第一个建议采用此口号,[2]或是2001年提出[3],也可能是由另一Google工程师阿米特帕特尔于1999年提出。[4]布赫海特,Gmail的创造者,曾说过:“想做的是一種,一旦推出,就很難再割捨的東西”(英语wanted something that, once you put it in there, would be hard to take out),并曾说:“这也多少影射了許多其他公司,特别是我们的竞争对手,在那时,我们看来,他們在一定程度上是在掠奪用户。”(英语also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent[2] 当时这是Google的经营理念之一[5] 。Google 2004年的首次公开募股招股书(又名“S-1”),(Google创始人的一封信,后来被称为“不作恶的宣言”):“不要作恶。我们坚信,作為一個為世界做好事的公司,从长远来看,我们会得到更好的回饋-即使我们放弃一些短期收益。”(英语Don't be evil. We believe strongly that in the long term, we will be better served [...] — by a company that does good things for the world even if we forgo some short term gains[6]座右铭有时会错误地写成“Do no evil”。[3][7]

现在很多公司有“道德守则英语Ethical code”来规范他们的行为,Google声称“不作恶”已经成为他们的身份[8]和他们自称的核心价值观念的核心支柱之一。[9] “不作恶”组成了Google核心价值观的第六点:“做正确的事:不恶。我们所做的一切都诚实和正直。我们的经营做法无可非议。我们做好事来赚钱。(英语Do the right thing: don't be evil. Honesty and Integrity in all we do. Our business practices are beyond reproach. We make money by doing good things)”[5][8]

对Google的批评通常会提到“不作恶”。[10]

避免利益冲突[编辑]

在Google2004年创始人至股东的公开信[11]首次公开发行前,拉里·佩奇谢尔盖·布林解释说他们"不作恶"的文化绝不会和利益冲突,并需要客观、不带偏见看待:

Google用户相信我们的系统,帮助他们作出重要决定: 医疗、 金融和其他许多人。我们产生的搜索结果是我们知道的最好的,是无偏见和客观的,我们不接受一些人列入Google搜索结果或更更新更加频繁的请求付款。我们还努力工作,使显示的广告与搜索结果有关,并清楚标明它。这是类似于经营有方的报纸,广告清晰,文章不受广告商的付款限制。我们认为它是重要的是每个人都能够访问到最好的信息和研究,不仅是人支付时,才能看到的信息。(英语Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see。

加州大学伯克利分校法学院主任克里斯·胡夫纳格尔英语Mark Hoofnagle[12]说:“联系到搜索结果中的广告,與Google一開始表达的"不作恶"的座右铭不符。不过,他论证清楚地分开赞助商链接搜索结果是法律允许的,因此,Google的做法是现在的主流。胡夫纳格尔认为Google应该放弃座右铭,因为:

Google關於的做惡的發言不仅是信口開河,它掩盖了Google大量的广告收益。因为我们已经忘记了当初Google不做惡聲明的前後脈絡,公司应提醒公众他們對「搜尋帶廣告」的革命性貢獻,以及他们的運作模式當中一些被忽视的收益。(英语The evil talk is not only an albatross for Google, it obscures the substantial consumer benefits from Google’s advertising model. Because we have forgotten the original context of Google’s evil representations, the company should remind the public of the company’s contribution to a revolution in search advertising, and highlight some overlooked benefits of their model)

参见[编辑]

参考资料[编辑]

  1. ^ Google Code of Conduct//Google Code of Conduct. Google. 2012-04-25 [2013-12-31].  While there have been unsourced allegations that Google dropped this motto, it remains at the very head of Google's Code of Conduct.
  2. ^ 2.0 2.1 Paul Buchheit on Gmail, AdSense and More. Blogoscoped. 2007-01-25 [2013-04-04]. (语录来源:《工作上的投资者英语Founders at Work》,ISBN 978-1590597149,作者:杰西卡·利文斯顿英语Jessica Livingston
  3. ^ 3.0 3.1 {{Citation | url = http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false | contribution = How Google Dominates Us | first = James | last = Gleick | authorlink =James Gleick| publisher = 纽约书评
  4. ^ Don't Be Evil or don't lose value?. 雪梨晨鋒報 (AU). 2008-04-15. 
  5. ^ 5.0 5.1 Corporate Information//Our Philosophy. Google. [2011-11-25]. 
  6. ^ Ovide, Shira. What Would 2004 Google Say About Antitrust Probe?. 华尔街日报. 2011-06-23. 
  7. ^ ndouglas, Don't be evil. Fact-check the company motto, Valleywag英语Valleywag, Gawker英语Gawker. 2/09/06 
  8. ^ 8.0 8.1 Google Core Values. Blogoscoped. 2007-01-25 [2013-06-14]. 
  9. ^ Google Hamburg Gallery. Blogoscoped. 2007-01-25 [2011-11-25]. 
  10. ^
  11. ^ Letter from the founders, "an owner's manual" for Google's shareholders. USA: 美国证券交易委员会. 14 Aug 2004. 
  12. ^ Hoofnagle, Chris. Beyond Google and evil: How policy makers, journalist and consumers should talk differently about Google and privacy. First Monday. 2009.April, 14 (4–6). 

外部链接[编辑]